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A Missed Opportunity to Stand With Boston’s Latino Voters

In a city where Latinos make up nearly 20% of the population, Boston’s leading newspapers chose to make Latino leadership invisible. Representation isn’t symbolic — it’s essential.
Graphic statement from Unidos in Power with a dark blue background and orange text. The title reads “A Missed Opportunity to Stand With Boston’s Latino Voters.” Below it, white text says: “In a city where Latinos make up nearly 20% of the population, Boston’s leading newspapers chose to make Latino leadership invisible. Representation isn’t symbolic — it’s essential.” The Unidos in Power logo appears at the top left, with the word “STATEMENT” on the top right, and social media icons and website link (www.unidosinpower.org) at the bottom.

At a historic moment for Latino representation, both The Boston Globe and The Boston Herald chose to exclude every Latino candidate from their City Council At-Large endorsements — even though Latino candidates earned significantly higher vote totals in the primary than three of those endorsed. This omission sends a painful and harmful message to our community — a community that now makes up nearly 20% of Boston’s population, 14% of its workforce, and 10% of its business owners. Our contributions drive this city forward, yet our voices remain overlooked in moments that matter most. Unidos in Power calls on Boston’s media institutions to reflect the full strength, leadership, and impact of the Latino community. Representation is not symbolic — it’s essential.

The power to change this lies with us. Early voting has already begun, and voting will continue through Election Day on November 4. We urge every Latino voter to turn out, to stand up, and to make our presence felt at the ballot box. To our allies who understand that having Latinos at the table matters — we ask you to stand with us, vote with us, and ensure that Latino voices and leadership are part of Boston’s future.

Our voices matter. Our votes matter. Our time is now. Do not miss this moment.

Unidos in Power
www.unidosinpower.org

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