Our Vision for 2030
The Unidos in Power coalition envisions a thriving Latino community in Massachusetts by 2030—harnessing its collective strength, exceptional talents, diverse perspectives, and rich cultural heritage to create a prosperous future for Latinos and the entire state.
Our Priorities for 2030
The Unidos in Power coalition strengthens prosperity, well-being, and opportunities for Latinos statewide by focusing on six key priorities:
Our Purpose for 2030
Guided by a bold vision for 2030, Unidos in Power is a statewide movement and network committed to driving transformative progress for Massachusetts’ vibrant and fast-growing Latino community.
Unidos in Power comprises Latino leaders and Latino-serving organizations, working collaboratively with government, business, nonprofit, and community stakeholders to advance the interests and well-being of the Latino community.
The Unidos in Power coalition advances our statewide efforts through the following core operating principles:
Steering Committee
Rosalin Acosta
Former Secretary of Labor and Workforce Development,
Unidos in Power Vice Chair
Evonne Alvarez
Superintendent,
Lynn Public Schools
Zamawa Arenas
Founder & CEO,
Flowetik
Eric Baptista
Worcester City Manager
Phyllis Barajas
Founder & CEO,
Conexión
Joseph R. Betancourt
M.D., President, The Commonwealth Fund Unidos in Power Chair
Vanessa Calderón-Rosado
Ph.D., CEO, IBA – Inquilinos Boricuas en Acción
Carlos Cappas
Chief Behavioral Health Officer,
Lynn Community Health Center
Elizabeth Cruz
President, Latin American
Business Organization
Noemi Custodia-Lara
Vice President of Academic Affairs and Workforce Development, Urban College of Boston
Norieliz DeJesus
Director of Emergency Assistance,
La Colaborativa
Xiomara DeLobato
Vice President and Chief of Staff
Western Mass Economic Development Council
Jose Escribano
Chief of Family & Community Engagement,
Springfield Public Schools
Sergio Espinoza
CEO, Manka Foordservice
Consulting & Design
Amanda Fernandez
Founder & CEO,
Latinos for Education
Zoila Gomez
Owner,
Gomez & Martinez
Joesiah Gonzalez
Interim Executive Director,
Home City Development
David Hernandez
Chair & Co-Founder,
Latino Law Enforcement Group of Boston
Natalia V. Hilton
President, ALPFA Boston
Javier Juarez
Director,
Latino Equity Fund
Izzy Marrero
Chief and Executive Director of Safety,
Security and Crisis Response, Boston Public Schools
Frances Martinez
President Founder – CEO
North Shore Latino Business Association
Josiane Martinez
Co-Chair,
LEAC
Andrew Melendez
Founder/Director, Latino Economic
Development Corporation
Juan Carlos Morales
Managing Partner, Surfside Capital Advisors
Grace R. Moreno
CEO, Massachusetts LGBT
Chamber of Commerce
Isis Ortiz
Vice President Portfolio Manager,
Eastern Bank
Jose Perez
CEO,
Roads Consulting Group
Claudia Quintero
Director of Central West Justice Center,
Community Legal Aid
Lorna Rivera
Director,
Gastón Institute for Latino Community Development
Eneida Roman
CEO,
Amplify Latinx
Natalia Urtubey
Foundation Fellow,
Eastern Bank Foundation
Latinos are a major source for human capital.
22% of students in Massachusetts are Latino.
The Latino community will make up over 35% of the workforce by 2030.
Funding Partners
We deeply appreciate our funding partners for their support.
Individual Sponsors
Joseph Betancourt
Rosalin Acosta
Migdalia Diaz
Cesar Archilla
