2030 Roadmap

A shared roadmap for where we want to go.

The 2030 Roadmap identifies six priorities and 12 goals for advancing Latino prosperity, opportunity and well-being across Massachusetts.

Explore the Full 2030 Roadmap →

Six priorities. Twelve goals.

Economy

Increase Latino-owned businesses

Reach a 12% Latino-owned business rate by 2030.

Increase financial prosperity

Increase Latino median household income from $62,000 to $76,000 by 2030.

Workforce

Increase professional credentials

Increase Latino participation in apprenticeship programs from 14% to 21% by 2030.

Increase household income

Increase Latino median household income from $62,000 to $76,000 by 2030.

Housing

Increase Latino homeownership

Increase the Latino homeownership rate from 33% to 37% by 2030.

Reduce housing cost burden

Decrease the share of Latino renters spending more than 30% of their income on rent from 57% to 51% by 2030.

Education

Increase early college enrollment

Increase Latino enrollment in early college programs from 42% to 50% by 2030.

Grow the number of Latino educators

Increase the rate of Latino educators from 5% to 10% by 2030.

Health

Increase colon cancer screening

Increase Latino colon cancer screening rates from 70% to 75% by 2030.

Decrease the uninsured rate

Decrease the Latino uninsured rate from 11% to 8% by 2030.

Immigration

Ensure due process

Ensure due process for Latinos navigating immigration proceedings.

Increase access to English-language learning

Increase enrollment in ESOL programs for Latinos statewide.

The goals give us a direction. Data tells us where we stand.

The Roadmap established a set of benchmarks for 2030. As new data and research become available, Unidos will use that evidence to inform the coalition’s priorities, conversations and collective action.

Presence is one number. Power is another.

Unidos in Power also tracks a measure directly connected to its mission: who holds leadership and decision-making power in Massachusetts.

3.7%

of top executive positions in state government were held by Latinos in March 2025.

9.9%

of the overall state workforce was Latino.

Nearly 15%

Latino share of the Massachusetts population.